Met Office
Major campaign to change people's perception of weather forecast accuracy
What our client needed
The Met Office had been running marketing campaigns for years to improve the public’s perception of them as a reliable weather source with accurate forecasts. They wanted to reach a wider audience and change what people thought of their brand after COVID-19, so DCX stepped in to help.
What we gave them
We completed a strategic review of their previous campaign activity, audience segmentation, competitor analysis, calls to action, and the reasons for the public’s poor perception of them. We suggested focusing on dialling up the Met Office’s authority and tested a range of creative approaches across Facebook, Twitter, YouTube, Google Discovery, and Google App ads as well as organic social campaigns.
What was the impact
The campaign hit extremely high levels of reach and brought in new audiences who showed very high levels of engagement, especially when it came to the all-important new Met Office app downloads.