East Hampshire District Council/Havant Borough Council

Root cause analysis and profiling by digital readiness for two local councils

Description

What our client needed

DCX was approached to assess the customer base for complaints to the council about mice and rat infestations. It was discovered that these came from specific geography and audiences that were not digitally attuned, so there was a need for more localised physical interventions.

What we gave them

Much of the waste service traffic could be headed off through more digital communications through email or social media, warning of issues in areas and late collections. 

What was the impact

Additionally, we discovered there was some overlap between failures in waste collection and rodent problems.