Department for Educations/Education & Skills Funding Agency (ESFA)

What our client needed

DCX has been supporting ESFA on outbound B2B employer marketing campaigns since 2014. Over that time, we have been involved in.

What we gave them

Creating and executing online and offline direct marketing (mail, email, outbound telephone) for National Traineeships and Apprenticeships. Setting up data rules, purchasing, and managing all of the data targeting for each wave of activity. Testing creative, design, messaging, lists, selections, and timings. Full post campaign analysis after each wave of activity. Proposition development and creative development, research testing  various creative routes that best resonate with the audience

What was the impact

We’ve continued to learn at each wave, using insights to inform and optimise future campaigns.