![Going-Green-brochure-cover-](/sites/paragon-cc/files/styles/large/public/2023-07/MicrosoftTeams-image%20%28136%29.png?itok=CXQtzSn2)
Pursuing sustainability when the purse strings are tight
Businesses and individuals are facing significant challenges across Europe. Inflation, industrial action, and supply chain disruptions have forced the focus onto short-term priorities, but is that at the cost of sustainability?
Our findings reveal the complex truth of what they want from businesses and what they are willing to pay for.
![At present, only 31% of consumers trust sustainabilityrelated claims made by companies, and this trust decreases with age.](/sites/paragon-cc/files/styles/large/public/2023-07/MicrosoftTeams-image%20%28130%29.png?itok=aTN9dJwm)
![a quote from the work](/sites/paragon-cc/files/styles/large/public/2023-07/MicrosoftTeams-image%20%28127%29.png?itok=2GeGOfsV)
![32% of consumers indicated that they were more likely to buy a sustainable product instead of similar but less sustainable option](/sites/paragon-cc/files/styles/large/public/2023-07/MicrosoftTeams-image%20%28128%29.png?itok=yM5BGX5s)